Sr. Copywriter: Delaney Clark
Sr. Art Director: Nick Heiser
Editor: Matt Morey
I led all creative efforts starting with a winning RFP and successful campaign conception, through to the entire production from pre-pro to final edits.
First to hit the edit floor was a sizzle reel, followed by a series of targeted videos:
Summer campaigning in our Texas market meant getting into that 100-plus-degree headspace, where the A/C’s at a full groan and every bit of shade or breeze feels like luxury.
